Central Wisconsin Postal Customer Council

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in the 544-545 Area

USPS plans mobile barcode promotion for direct mail

Posted 3/19/12 at 3:55 p.m. 

USPS is planning a “Mobile Commerce and Personalization Promotion” to take place this summer. 

The campaign will offer business mailers a two-percent postage discount on Standard Mail and First-Class Mail letters, flats, and cards (presort and automation only) which include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. 

The Postal Service wants to build on the success of a similar promotion last year. “By encouraging marketers to invest in integrating the best practices in mobile technology with mail, the Postal Service can reinforce mail’s relevance as a very effective marketing channel,” said Gary Reblin, vice president, Domestic Products. 

This year’s promotion will specify that the barcode or similar technology scanned by a recipient must lead to one of the following: 

• A webpage that lets the recipient purchase an advertised product or service on a mobile device
• A unique URL that leads to a personalized webpage tailored to the recipient. 

Registration for the program — subject to approval by the Postal Regulatory Commission — is planned to begin on May 1 and continue through Aug. 30.

What We Do

The PCC program is designed to benefit both the USPS and all size business mailers by improving communications, solving local challenges, and disseminating best practices for cost-effective and more profitable mailings.

Currently, most local PCCs include large business mailers, government agencies, and business mail service providers. However, small businesses stand to benefit more from PCC membership. Small businesses are less likely than larger organizations to have full-time mailing professionals with the expertise to optimize mailing operations. That’s where PCC membership helps. Small business mailers that want to learn how they can take advantage of USPS products, services, tools, and resources to help grow their business should join the CWPCC Central Wisconsin Postal Customer Council.

CWPCC Membership Provides You With the Opportunity to: